The name "Burberry" evokes images of timeless elegance, classic trench coats, and quintessentially British style. But the journey of this global fashion icon wasn't always so streamlined. For a significant portion of its history, the brand was known as "Burberrys," a name that subtly hinted at a different era, a different brand identity. The shift from "Burberrys" to "Burberry" in the late 1990s represents a pivotal moment in the company's history, a conscious decision to shed its more traditional image and embrace a bolder, more contemporary aesthetic. This article will delve into the fascinating story of this transformation, exploring the reasons behind the name change, its impact on the brand's image and market positioning, and the lasting legacy it holds today.
Was Burberry Called Burberrys? The History of a Name
Yes, for a considerable period, the brand we know today as Burberry was indeed called Burberrys. This plural form, often accompanied by the addition of "of London," reflected a time when the company's identity was more closely tied to its origins and traditional craftsmanship. Thomas Burberry, the founder, established his company in 1856 in Basingstoke, Hampshire, England. He initially focused on high-quality outdoor clothing, and the durable, weatherproof gabardine fabric he invented quickly gained popularity. The Burberrys name, with its plural form, likely reflected a sense of collective effort, the family business, and the craftsmanship that went into each garment. It also projected an image of heritage and tradition, perfectly aligned with the brand's early focus on practical and enduring apparel for the British aristocracy and outdoors enthusiasts. The Burberrys name, therefore, was not merely a label; it was a statement of quality, heritage, and Britishness.
One can find evidence of the "Burberrys" name in numerous historical documents, advertisements, and even on the labels of vintage garments. Searching online for "Burberrys of London" will yield a plethora of images and information showcasing the brand's earlier identity. This historical usage makes it clear that the question "Was Burberry called Burberrys?" is unequivocally answered with a resounding "yes," albeit during a specific period of its long and illustrious history.
Burberry UK Official Website & Store: A Modern Reflection
Today, the official Burberry website (www.burberry.com) and its global network of stores showcase a sleek, modern, and sophisticated aesthetic. This carefully curated online and offline presence is a far cry from the more traditional imagery associated with the "Burberrys" era. The website's design is minimalist yet luxurious, highlighting the brand's current collections and showcasing its commitment to innovation and contemporary design. The online store provides a seamless shopping experience, allowing customers worldwide to access the full range of Burberry products, from ready-to-wear clothing and accessories to beauty and homeware. The physical stores, similarly, reflect the brand's updated image, featuring minimalist design, showcasing the latest collections in a luxurious setting. The transition from "Burberrys" to "Burberry" is evident in the consistent branding across all platforms, reinforcing the modern, streamlined identity the company has cultivated.
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